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Alliances in Health Promotion: Theory and Practice by Angela Scriven

By Angela Scriven

A concise and obtainable account of the theoretical concerns in terms of intersectoral collaboration, and the variety of overall healthiness promoting partnerships which have been tested. The publication includes contributions from a unique team of teachers, researchers practitioners, from quite a lot of settings - the healthiness carrier, universities, expert healthiness advertising enterprises, neighborhood specialists, voluntary corporations and schooling.

The publication will attract a large number of readers, together with scholars of future health merchandising and practitioners confronting the realities of collaborative operating.

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Extra info for Alliances in Health Promotion: Theory and Practice

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The Health Education Board for Scotland also has an ongoing funding relationship to be maintained with the academic organisation, the Centre for Social Marketing, which was to carry out the developmental and evaluative research. Although the researchers concerned had previously carried out work with primary health-care teams on other health topics, it was agreed at the outset that they should do a small piece of pilot research to familiarise themselves with the respective roles and relationships in primary health-care teams following the implementation of the national GP health promotion contracts.

Bristol: Mediation UK. J. (1993) Management and Organisational Behaviour. London: Pitman. Plant, R. (1987) Managing Change and Making it Stick. London: Fontana. Powell, M. (1992) Health Alliances. Areport to the health gain standing conference. Unpublished conference report. Sampson, E. and Marthas, M. (1977) Group Process for Health Professions. New York: lohn Wiley & Sons. Sinclair, A. and Hintz, P. (1991) Developing managers: re-examining ten myths about MBAs and managers. Journal of Management Development 10(7): 53-65.

An understanding of power and how it can be used to influence change has also been perceived as a vital resource for successful change. As the internal management of alliances evolves, it is important to remember the additional effectiveness of networking and building links and relationships, thus creating the prime vehicle for implementation over time (Plant, 1987). The particular examples of conflict management offered so far have centred upon individual responsibility for conflict management arising either from within or externally to the alliance.

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